Who has power to set franchise qualifications?

The power to set franchise qualifications typically lies with the franchisor, the entity that owns the franchise brand and its trademark. They establish the criteria that potential franchisees must meet, which can include financial requirements, experience, and operational capabilities. Additionally, these qualifications may be influenced by legal regulations and industry standards. Ultimately, the franchisor's guidelines aim to ensure that franchisees can successfully operate within the brand's framework.