How can you change a customer mind?

You can persuade a customer by using these persuasive techniques:

1. Direct Address

Where you use the term 'You' and make the customer feel the need to do something, for example: If you buy this, you will help make a difference to the people who live on the cocoa farms.

2. Emotive Language

Where you describe something that will move the customer into buying something, for example: If you buy this fair-trade chocolate, it will help the exhausted, hardworking cocoa farmers who are being forced to work to have a bit more fairness in their lives.

I hope this has hoped.