Why a Mission Statement is needed for an organization?

An organization exists to accomplish something. So a mission statement is needed when the management of an organization senses that the organization is drifting, it is time to renew its search for purpose by asking:- 1). What is our business? 2). Who is our customer? 3). What do customers value? 4). What should our business be? The first step in the strategic planning process is defining the company mission. 1). A mission statement is a statement of the organization's purpose-what is wants to accomplish in the larger environment. 2). A clear mission statement acts as an "invisible hand" that guides people in the organization. 3). Market definitions of a business are better than product or technological definitions. Products and technologies can become outdated, but basic market needs may last forever. 4). A market-oriented mission statement defines the business in terms of satisfying basic customer needs. The mission statement must avoid being too narrow or too broad. Mission Statements must: a. Be realistic. b. Be specific. c. Fit the market environment.d. Indicate distinctive competencies. e.Be motivating.