What are the factors that led to the launch of Alto by Maruti What is the role of Alto in the product mix of Maruti?

The launch of Alto by Maruti was driven by factors such as the growing demand for affordable and fuel-efficient vehicles in India, a shift toward compact cars, and the need to attract first-time car buyers. Alto's introduction filled a gap in Maruti's product portfolio, offering a reliable entry-level option that appealed to a broad audience. In Maruti's product mix, Alto serves as a key volume driver, contributing significantly to sales and brand presence in the competitive small car segment. Its success has solidified Maruti’s position as a leader in the Indian automotive market.