There are several confused issues hear. There is no such thing as "charcoal whiskey" - whiskey requires grain in it's manufacture. "Charcoal", meaning "black" implies the Jack Daniels label, Jack Daniels is a sour-MASH whiskey (a type of Bourbon). The Smirnoff Vodka people advertised for years that their vodka was "filtered through a mountain of charcoal". Hope some of this might have been of help.
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