What is the difference between candidate centered campaign and issue centered campaign?

A candidate-centered campaign focuses primarily on the individual running for office, emphasizing their personality, character, and personal achievements to attract voters. In contrast, an issue-centered campaign prioritizes specific policies and issues, aiming to persuade voters based on the candidates' positions and proposed solutions. While candidate-centered campaigns often rely on personal narratives and charisma, issue-centered campaigns are more about addressing the electorate's concerns and advocating for particular agendas. Ultimately, the distinction lies in whether the campaign's appeal is rooted in the candidate themselves or the issues they champion.