Why do you think tartrazine is added to some orange squash?

Tartrazine is added to some orange squash primarily for its vibrant yellow color, which enhances the visual appeal of the drink and makes it more enticing to consumers. Additionally, it can help create a consistent color across different batches, ensuring that the product looks the same every time. This artificial coloring agent is often used in food and beverage products to improve marketing and consumer perception. However, some people may have sensitivities to tartrazine, leading to concerns about its use in food products.