What are the five common advertising techniques?

According to an article in the Houston Chronicle, the five most common advertising techniques are:

Repetition: builds identity awareness and customer memory of the product or company

Claims/Facts and Figures/Testimonials: informs, educates and develops expectations in the buyer

Association: creates a strong psychological connection in the customer to the product or company

Bandwagon: convinces the customer that everyone is using the product or service so they should also use it

Promotions/Special Offers: creates excitement and encourages the customer to build a relationship with the product or service

Other advertising techniques include:

Flattery/snob appeal

Sex appeal

Loaded Words

Transference

Plain folks

Emotional appeals

Ethos

Pathos

Logos