Why does joe starks want to move to eatonville?

Joe Starks wants to move to Eatonville because he envisions it as a place where he can achieve his dreams of success and prosperity. He sees Eatonville as an opportunity to establish himself as a prominent figure and to create a life that reflects his ambitions, particularly in terms of business and social status. His desire for control and influence drives him to seek a community where he can assert his authority and pursue his vision of a better life.