How various scholars defines public relations?

Various scholars define public relations (PR) in diverse ways, reflecting its multifaceted nature. For instance, Edward Bernays, often called the "father of PR," described it as "the engineering of consent," emphasizing the strategic communication aspect. Meanwhile, James Grunig defines PR as the management of communication between an organization and its publics, highlighting the importance of two-way communication. Overall, scholars agree that PR involves building and maintaining mutually beneficial relationships between organizations and their stakeholders.