Which companies use holistic concept of marketing?

Many companies utilize the holistic concept of marketing, including Apple, Coca-Cola, and Unilever. These companies focus on integrating all aspects of marketing, such as product development, customer experience, and brand messaging, to create a cohesive strategy that resonates with consumers. By aligning their internal processes and external communications, they aim to build strong, lasting relationships with their customers. This approach also emphasizes sustainability and social responsibility, reflecting broader societal values.