What are the implications of social influence for individuals and organizations?

Social influence can be defined as when a persons own opinions, beliefs, or behaviors are influenced by other people's opinions, beliefs, and behaviors. When social influence begins affecting individuals it can lead to compliance, identification, and internalization. Within an organization these individuals may feel peer pressure to conform against their own desires in order to 'fit in.' They may comply and keep their beliefs to themselves. This can lead to dissatisfied employees. People may identify with leaders of the organization and this could lead to employee's acting in a manner, in contrast to their own beliefs, in order to seek approval from the superior. Or employees may internalize and accept the beliefs of another and agree completely. However, if individuals ever look back in hindsight and feel their viewpoints were manipulated by an organization they could harbor resentment.