What is United Reporting Alliance?

The United Reporting Alliance is a private compiling and reporting firm. URA carefully collects, examines, and distributes complete entry instructions for known cash and prizes.

In English, they compile and organize independent sponsor sweepstakes into magazines for those who make it a hobby, along with common interest articles and Word games/puzzle contests. Because of the nature of the business, the advertisements for the magazines can easily be (and often are) misunderstood.