==updated answer 24 July 2012==
Prada, founded in Milan, Italy in 1913 by Mario Prada as a custom, luxury, leather goods house has become synonymous with haute couture. It's name, branding and reputation for highly skilled, fine craftsmanship is widely regarded as the eponymous dictator of style.
Until the early 2000's most Prada handbags, luggage, and smaller leather accessories were instantly recognizable by a small chrome and black enamel emblem bearing the inscription: 'Prada, Milano dal 1913'. In English; Prada, Milan, from 1913. This is usually placed tastefully, albeit strategically front and center on the upper, middle exterior of the purse, suitcase etc.
Bare in mind does the presence of the Prada emblem in any way guarantee the authenticity of the item. Today, still, all Prada luggage, handbags, wallets and other accessories and also some outerwear, hats and shoes come with a certificate of authenticity as proof of it's "artisnal" heritage.
The stamp of authenticity in any finely crafted item is in it's construction. One should always look carefully at the details of what you are considering to purchase. You're most likely spending more than a few "shillings" and you should consider your luxury, fashion purchase as an investment, much the same were you shopping for a new automobile or a valuable art piece. Finally, do be aware that purchasing goods on the 'black market' invariably funds organized crime, human trafficking and terrorism and should be avoided altogether no matter how good the appearance or value of the knockoff appears to be.
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