Scope and objective of International marketing?

CHAPTER OBJECTIVE

1. To understand broad picture of the global environment within which business operates today and into the future.

2. To understand how the internationalization of business and markets influence all functions of business including marketing.

3. To understand how the internationalization or globalization of markets affects future manager regardless of where they work in business.

4. To understand the scope of the international marketing task.

5. To understand self-reference criterion & problems of it.

6. Stages of becoming international and the international marketing concepts used in international marketing management.

7. Importance of becoming globally aware.

Important Points

1. An increasingly larger share of corporate profits are generated by international operations

2. Till last decade competition for the company comes from the local market only, now it is not so. It comes from all the country