What were some of the effects of the Great Awakening?

The effects of the Great Awakening are equally debateable. One that I particularly feel is important is that religion reached a more personal level--God was not merely an authoritative voice in the scripture, but was pulsating through the bodies of "touched individuals"--making religion an extremely personal experience. In addition to this, I believe that, in some way or another the importance of public speaking and exciting religious literature reached a new level in the colonies. The Great Awakening opened the door for creativity in the religious realm.