Why do ads cover content?

Ads often cover content to capture viewers' attention and drive engagement, as they can be more visually striking and noticeable when placed over existing media. This strategy can also maximize exposure and increase the likelihood of conversion by placing the advertisement directly in the user's line of sight. However, it can lead to user frustration and negatively impact the overall experience if overdone or poorly executed. Ultimately, the goal is to balance visibility with user satisfaction.