What is the law of averages in selling product?

The law of averages in selling suggests that over time, a consistent number of attempts will lead to a predictable outcome, such as a certain percentage of sales from a set number of pitches or contacts. For example, if a salesperson knows that they close one sale for every ten presentations, they can anticipate that pattern will hold true over a larger number of attempts. This principle helps salespeople set realistic expectations and strategies for their outreach efforts. Ultimately, it emphasizes the importance of persistence and volume in achieving sales goals.