People who invest in companies with a business model and social mission that they support?

People who invest in companies with a business model and social mission that they support often seek to align their financial goals with their personal values. This type of impact investing allows them to contribute to positive social change while potentially earning returns. Such investors typically prioritize environmental sustainability, social equity, and ethical practices, believing that businesses can drive both profit and purpose. Ultimately, they aim to create a meaningful impact in addition to financial gains.