What is a type of marketing used to slow down the demand for certain products such as energy-consuming goods?

A type of marketing used to slow down the demand for certain products, particularly energy-consuming goods, is referred to as "demand reduction marketing." This approach focuses on promoting sustainability and conservation by encouraging consumers to reduce their consumption of specific products. Tactics may include raising awareness about the environmental impacts of overconsumption and offering alternatives that are more energy-efficient or eco-friendly. Ultimately, the goal is to shift consumer behavior towards more sustainable practices.