What is the difference between a bias and a personal conviction?

A bias is a tendency to favor one perspective or outcome over others, often leading to unfair judgments or decisions. In contrast, a personal conviction is a firmly held belief or opinion that reflects an individual's values or principles. While biases can be unconscious and may distort reasoning, personal convictions are typically conscious and based on a person's experiences and reflections. Ultimately, biases can negatively influence behavior, whereas personal convictions guide one's actions and choices.