Opportunities to trade with individuals and groups that are compatible with small-business culture.
The presence of up-and-running companies that did not need massive investment or years of planning to set-up.
Freedom to take instant decisions that would need to be exposed to many committees before being authorised in big business.
Outlets for highly individual characters to run a company in their own image, when they might not meet the criteria for promotion in big companies.
Below a certain number of employees, the management is exempt from certain human-rights obligations that could inhibit efficient operation.
Generally, freedom from bureaucracy.
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