Sargon of Akkad reinforced his rule in Mesopotamia through a combination of military conquests, strategic alliances, and effective governance. He established a centralized administration that allowed him to exert control over his diverse empire, implementing standardized laws and promoting trade. Additionally, Sargon utilized a network of loyal officials and military leaders to maintain order and loyalty among the subjugated city-states. His promotion of the Akkadian culture also helped unify the region under his authority.
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