Should a bar charge 2x the price for a double vodka and cran?

Whether a bar should charge 2x the price for a double vodka and cranberry depends on factors like cost of ingredients, pour size, and local pricing norms. Many bars do charge approximately double for a double drink to account for the additional alcohol and its associated costs. However, it’s essential for the bar to communicate this clearly to customers to ensure transparency. Ultimately, pricing strategies should reflect both the value provided and the target market's expectations.