What is Pillsbury's target audience?

Pillsbury's target audience primarily includes families and home cooks who value convenience and quality in their meal preparation. This audience spans various Demographics, including busy parents looking for quick meal solutions and baking enthusiasts seeking reliable products for their recipes. The brand emphasizes its appeal to both novice and experienced cooks, offering a range of products that cater to different cooking and baking needs. Additionally, Pillsbury often targets younger consumers through modern marketing strategies and social media engagement.