Market segmentation of Nestle purelife water?

Nestlé Pure Life water utilizes market segmentation based on Demographics, psychographics, and geographic factors. Demographically, it targets health-conscious consumers and families seeking convenient hydration options. Psychographically, it appeals to individuals prioritizing sustainability and wellness, often promoting eco-friendly packaging. Geographically, the brand tailors its marketing strategies to different regions, addressing local preferences and water consumption habits.