What market does Sprite operate under?

Sprite operates in the non-alcoholic beverage market, specifically within the carbonated soft drink segment. It is a lemon-lime flavored soda produced by The Coca-Cola Company and competes with other soft drinks and flavored beverages. The market is characterized by intense competition, with a focus on brand loyalty, advertising, and product innovation. Additionally, Sprite targets a younger demographic, positioning itself as a refreshing and vibrant choice among consumers.