How is bodybuilding related to mainstream media?

bodybuilding is often depicted in mainstream media as being clumsy and lacking intellectual capacity to do anything but lift weights to accomplish their physique. This is however, entirely not true since it takes years of knowledge and dedication to a sport that requires constant goal setting and re-evaluating results to achieve a competitive physique. Many bodybuilders have acquired a PhDs or became successful business owners. Mainstream media, specially Planet Fitness commercials, provide a biased view on bodybuilders and often relate them to steroids. Steroids are not the cause of "roid rage." It is clearly a myth with research done to prove it. The media needs to blame something controversial for something and it is easy for them to blame bodybuilders.