The use of the ethnographic present in "The Gods Must Be Crazy" is appropriate as it highlights the contrast between the lives of the San people and modern society. By depicting the San in a seemingly timeless, unchanging state, the film emphasizes the impact of external influences, particularly Western culture, on indigenous communities. This narrative choice invites viewers to reflect on cultural misunderstandings and the effects of globalization, while also providing a humorous critique of modernity. Ultimately, it serves to underscore the richness of the San's way of life while questioning the values of contemporary civilization.
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