You do not sell soap you sell hope?

That what good sales people do , they sell dreams. here's how they do it:

First they sell the dream that they are great people and are not only likable but trustworthy. If they like them they will be more inclined to buy.

Second they sell them on the dream that what they are trying to sell is wonderful and how it will make there quality of life better and themselves much happier.

Third they sell them on the idea that they not only want it but need it.

Forth they sell them on dream that's its better to buy it from you at the price you gave RIGHT NOW because they will never get a sweet of a deal anywhere else at any other time, and if they let it pass they will absolutely regret it.

Finally they make them feel great not only about buying it but having met the right sales person that not only helped them get what they didnt know they needed but increased there contentment in/with life.

When its done right a happy customer will send family and friends to buy there very own dream of being content with life from the same salesperson.

Get your dreams while they are hot and fresh =)