How retailers and wholesalers add value to the marketing system?

Retailers and wholesalers add value to the marketing system by bridging the gap between manufacturers and consumers. They provide convenience through bulk purchasing, efficient distribution, and localized access to products. Additionally, they offer services such as product assortment, customer support, and marketing efforts that enhance consumer experience and foster brand loyalty. This aggregation of products and services ultimately leads to increased sales and improved market reach for manufacturers.