What is the surveillance function of mass communication in relation to individual and society?

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2026-04-11 10:45

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The surveillance function of Mass Communication involves the gathering, reporting, and dissemination of information that helps individuals and society understand their environment, identify potential threats, and make informed decisions. By providing news and updates on various issues—such as politics, health, and social trends—mass communication influences public awareness and opinion, shaping societal norms and behaviors. This function also acts as a watchdog, holding institutions accountable and fostering transparency, which is essential for a functioning democracy. Ultimately, it bridges the gap between individuals and the broader societal context, ensuring that people are informed participants in their communities.

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