Is Adidas a Consumer Market or the Industrial Market or both?

Adidas primarily operates in the consumer market, producing and selling athletic footwear, apparel, and accessories directly to individual consumers. However, it also engages in the industrial market by supplying sporting goods and apparel to retailers and institutions, as well as partnering with other businesses for co-branded products. Therefore, Adidas functions in both markets, but its core focus remains on the consumer sector.