What are the advantages and disadvantages of SWOT?

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2026-05-04 00:20

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The SWOT (which is sometimes called TOWS) matrix is one of the most important tools for strategic planning

specially in the stage of extracting strategies. While the use of SWOT is quite common and popular, it still continues to have

certain structural problems. The most important of which are the lack of considering uncertain and two sided factors, lack of

prioritization of the factors and strategies and too many extractable strategies.

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