Red Bull's stimulant effect comes from more than just its caffeine content. Taurine is a natural amino acid found in the body. It is excreted under conditions of extreme physical activity and stress and is not replaced quickly. The B group vitamins in Red Bull also help to boost the body's metabolic rate and improve concentration and focus.
According to the company's website, Red Bull should be consumed in the same moderation as other caffeinated drinks like coffee. Each serving contains 80 mg. of caffeine, approximately the same as coffee and about the same as two cola beverages.
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