The Square Deal, implemented by President Theodore Roosevelt, focused on consumer protection, corporate regulation, and conservation, aiming to provide fairness for all Americans, particularly in labor and business relations. In contrast, Woodrow Wilson's New Freedom emphasized reducing the power of monopolies and promoting economic competition through antitrust legislation and banking reform, advocating for a more limited government role in the economy. While both aimed to address the excesses of industrialization, the Square Deal was more about balancing interests among different groups, whereas the New Freedom sought to dismantle concentrated economic power. Ultimately, both reforms reflected Progressive Era ideals but differed in their approaches to achieving economic justice.
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