What are six personal lenses through which individual customers can view products?

Individual customers can view products through various personal lenses, including their values, which reflect their beliefs and ethics; needs, which address specific requirements or problems; experiences, shaped by past interactions with similar products; emotions, influencing their feelings towards a product; social influence, reflecting the impact of peers and societal trends; and financial considerations, which encompass budget constraints and perceived value for money. These lenses collectively shape how customers assess and engage with products in the marketplace.