What is frito-lay market share?

As of the latest available data, Frito-Lay, a subsidiary of PepsiCo, holds a significant portion of the U.S. snack food market, with estimates suggesting around 30% market share. This positions it as a leader in the salty snack category, which includes products like potato chips, tortilla chips, and other snack items. The company's strong brand portfolio and extensive distribution network contribute to its dominant market presence. However, exact figures may vary by source and over time, so it's advisable to check the latest market reports for the most current information.