Marketing mix of Apple Inc

Simply the Marketing Mix is Product, Price, Promotion and Place. A number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships/alliances. The Nine P's/9P's can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Larry Steven Londre owns a copyright for this concept, the Nine P's/9 P's ©2007, which augments the Marketing Mix and 4P's by the American Marketing Association, Neil Borden and Jerome McCarthy): The 9P's include: Planning; Product; Price; People or Targeting; Promotion, Place or Distribution; Partners; Presentation; Passion.

Apple is really good at adding "Passion, in the 9P's of Marketing.

How is "Passion" defined: Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P's© to any target or partner.

• As a brand manager or marketing manager it starts with "believing" in the product and services you market and sell. And from research, it needs to show, in the "presentation" your passion for the product. Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.
• Today, buyers can find tons of information about products, product lines, product variables, product attributes, distribution options, strategic partnerships, pricing, sales promotions, new product development, and more.
• Salespeople have told me that believing leads to a deeper understanding of your product offerings, which allows sellers to better match what they have with what others need and buyers want.