What changes led to the rise of mass culture around 1990?

The rise of mass culture around 1990 was driven by several key changes, including the expansion of global communication technologies, particularly the internet and Cable Television, which facilitated the rapid dissemination of information and entertainment. Additionally, the globalization of media industries allowed for the blending of cultural influences, creating a more homogenized global culture. The emergence of consumerism and the growth of the middle class also contributed, as more people gained access to disposable income and leisure time, leading to a greater demand for mass-produced cultural products.