When you are hurt by words what do you call it?

Humiliated, embarrassed, offended, devastated. Hurtful Words can be considered as bullying, but many times when it doesn't quite seem like bullying, the person saying these things feel inferior to you and are only trying to make you feel inferior to them, which makes them feel that if you feel inferior to them, then you must feel intimidated or "lower" or not as good as them.