What is the thing that men does it everyday but women does it once in lifetime-?

The full riddle is this: Its brighter than the day, darker than the night. If you eat it its haram, if you drink it its halal. A woman uses it once in her life, a man three times a day. Its mentioned in the Holy Quran five times. The Word starts with the letter "M" and is a five letter Word, the answer may be Mecca.