How can I effectively clean my bike disc brakes to ensure optimal performance and longevity?

To effectively clean your bike disc brakes for optimal performance and longevity, follow these steps:

1. Remove the wheels and brake pads.
2. Clean the rotors with isopropyl alcohol and a clean cloth.
3. Use a specific disc brake cleaner to remove any stubborn dirt or grime.
4. Clean the brake pads with isopropyl alcohol or sandpaper to remove any contaminants.
5. Reassemble the brakes and wheels, ensuring everything is properly aligned.
6. Test the brakes to ensure they are working smoothly before riding.