Business models outline how a company creates, delivers, and captures value. Common types include the subscription model, where customers pay periodically for ongoing access to a product or service; the freemium model, which offers basic services for free while charging for premium features; and the marketplace model, which connects buyers and sellers, facilitating transactions while earning a commission. Other models include direct sales, advertising, and licensing. Each model has unique revenue streams and operational strategies tailored to specific markets and customer needs.
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