How were middle class women particularly affected by the growth of a consumer culture during the 1920's?

During the 1920s, the growth of consumer culture significantly impacted middle-class women by expanding their roles and expectations within society. They became primary consumers, encouraged to purchase new household goods, fashion, and beauty products that symbolized modernity and social status. This shift not only reinforced traditional domestic roles but also introduced new pressures to conform to the era's ideals of femininity and leisure. Additionally, the rise of advertising targeted women specifically, promoting the idea that their worth was tied to their ability to create a desirable home and lifestyle.