What are the disadvantages of marketing information system?

Marketing of products and services is entirely diffirent as it promotes the value preposition, giving it comptetitive leverage.

While marketing IS products, the major risk involved is that when the org promotes edge providing features, where the promotional activities are not target specific but mass, here the competitors get the insight, and they qucikly implement it. For IS industry technology developemnt or reverse engineering is easier, but the innovation lead and updation is challenging. For most of the softwares meant for public or private institution target marketing is carried out.