What is the most popular color in the world?

The issue of the most popular colour depends on various factors, such as seasons, current fashions, countries and purpose. For example, if one is talking about favourite car colours, in the UK the favoured colour is blue whilst in North America it is apparently silver, unless one is referring to SUVs and trucks, for which the favourite colour is white. Blue tends to win most generalised surveys. According to the website link below, blue consistently comes out on top according to age groups and gender.