Why was there a lull in sales at Evans lemonade stand In the story the lemonade war?

In "The Lemonade War," there was a lull in sales at Evan's lemonade stand due to the initial excitement of the competition with his rival, his younger sister Jesse. Additionally, Evan's poor marketing strategy and lack of creativity compared to Jesse's innovative approach led to decreased customer interest. As the competition intensified, he struggled to adapt and attract customers, resulting in a temporary dip in his sales.