What brand name survey questions should be included to gather feedback on customer preferences and perceptions?

To gather feedback on customer preferences and perceptions, include brand name survey questions such as:

1. How likely are you to recommend our brand to others?
2. What Words would you use to describe our brand?
3. How satisfied are you with the quality of our products/services?
4. How well do you think our brand aligns with your values and beliefs?
5. How likely are you to purchase from our brand again in the future?