Introduction and meaning of green management?

Green management refers to the practices and strategies that organizations implement to minimize their environmental impact while promoting sustainability. It involves integrating eco-friendly policies into business operations, such as reducing waste, conserving energy, and utilizing sustainable resources. The goal of green management is to balance economic growth with environmental stewardship, ensuring that businesses contribute positively to ecological health while maintaining profitability. This approach not only enhances corporate reputation but also meets the growing consumer demand for environmentally responsible practices.